Avfuel has expanded its branded dealer network to include Monterey Jet Center at California’s Monterey Peninsula Airport (MRY), providing the FBO with fuel and service solutions as well as marketing and branding support.
Opening its doors in 1997, Monterey Jet Center holds the distinction of playing host to the Gordon McCall Motorworks Revival for the past 12 years. The VIP affair is considered the kick-off to the popular Monterey Auto Week and subsequent events, including the famed Concours d’Elegance.
Nate Young, general manager of Monterey Jet Center, indicated that branding with Avfuel has already enhanced the pilot experience: “We’ve heard a considerable amount of pilots say, ‘Wow, if we knew you offered AVTRIP points, we would have landed with less fuel so we could purchase more from you,’” he said. “As an FBO, that’s one of the best things to hear and a testament to Avfuel’s strong marketing programs.”
Monterey Jet Center’s facility includes 200,000 feet of hangar space with the ability to house aircraft up to a DC-9. The 10-acre ramp can accommodate the largest corporate aircraft.