Jet Systems at HPN rebrands

As part of an overall rebranding effort, Jet Systems at Westchester County Airport (HPN), formerly Avitat Westchester, has selected Avfuel Corporation as its fuel supplier.

“A rebranding effort can be challenging,” said President and CEO Michael Dolphin. “Yet we’re coming along well. Avfuel has a strong brand and wonderful people and will be an asset as we move forward.”

Jet Systems has come a long way in 18 years of operation at HPN. “We literally started from nowhere,” Dolphin said. “We were a distant number two in a three-horse FBO race.” Dolphin and his team persevered, building on consistent service and high standards, eventually pulling even with the then-number one FBO. Within the last six years, Dolphin estimates that Jet Systems has claimed 90% of the FBO market share at the airport. “The best thing about this industry is that you know when you’re doing it right,” said Dolphin. “The numbers indicate that we’re doing it right.”

A multi-million dollar renovation completed in late 2006 resulted in a state-of-the-art hangar and lobby complex. The modern design elements, including plenty of glass and steel, allow for tremendous amounts of natural light and visibility to the ramp, according to company officials. Floor-to-ceiling tropical aquariums, piano music, and Starbucks coffee enhance the customer experience, Dolphin said.

While the FBO’s appearance earns rave reviews, Dolphin – an aviation veteran and former corporate pilot – knew that the ramp and aircraft services needed to be second-to-none to attract pilots and flight departments. Indeed, when Boeing announced they would be building the Boeing Business Jet and BBJ, Jet Systems invested millions of dollars to ensure accommodation of those aircraft. The result? “We’re one of the only area FBOs that can cater to these planes,” said Dolphin. “It’s been a very nice piece of business for us.”

Proximity to New York City and its government and business centers brings in a number of international travelers. Jet Systems caters to these guests with Customs and Immigration.

“We did a considerable amount of research when it came to selecting a fuel supplier,” Dolphin said. “We conducted investigations, looked at research, and talked to our peers in the industry. We kept coming back to Avfuel. Our contacts and friends in the industry gave rave reviews. We were impressed by the Avfuel presence at EBACE. I’m excited to see how we can work together to attract new business and increase existing business.”

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