Scheyden debuts new watch line at Oshkosh

OSHKOSH — Scheyden launched its True Aviator watch series this week at AirVenture with the introduction of its first model, Steam Gauge.

The True Aviator Steam Gauge, with a standard price of $2,992, offers an Aide Memoire Bi-Directional ATIS Bezel as a paperless reminder of the Automated Terminal Information Service (ATIS) recordings. The lower gauge is a multi-feature digital IFR timer that can be used for timing instrument procedures or assisting with timed checklist items. The upper gauge features a Liquid Filled Magnetic Compass that provides awareness on the ground whether traveling to an unfamiliar city or an unimproved backcountry airstrip, company officials said.

“Pilots immediately know what’s going on here when they see the new Scheyden watch,” says Jeff Herold, company founder and an instrument-rated pilot. “I designed a watch that had components that I knew would be functional to a ‘True Aviator’ at a fraction of the price of other aviation watches on the market. We couldn’t think of a more fitting place than EAA AirVenture, with its passionate aviation crowd, to introduce the first ever ‘True Aviator’ watches.”

Positioned in the watch’s main gauge is a Swiss ISA Movement. This digital analog movement affords wearers the ability to create any second Time Zone, with most pilots likely to choose Zulu (GMT/ UTC) time as their secondary choice. Other features on the True Aviator are: Chronograph, alarm, count down timer, water-resistance, white Super Luminova glowing digits and Global Airport Identifiers.

Each timepiece comes with engraved airport identifiers and a serial number on the watch back. The heavy-duty tri-folding locking wristband showcases a Wing Root design component.

For more information: or 800-851-2758


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