It is a basic human drive to acquire things. Historically, this ambition has been used as a means of showing affluence.
Mr. Smith owns a tidy three-bedroom, one-bath house, which causes Mr. Jones to set his sights on a bigger, more opulent home. Mrs. Pierce drives a new mid-line sedan, sparking Mrs. Snyder to purchase an upscale SUV.
The 42-inch LCD television on your apartment wall pales when your neighbor upgrades to a 60-inch model, inspiring you to begin pricing the new 65-inch units.
It’s human nature. You buy a motorcycle, your friend buys a boat. He picks up an iPhone 5, and you go plunk down plastic and take home the new 6. [Read more…]