If you’re connected to social media in any way, you’ve no doubt spent a good deal of time in recent weeks watching people get wet. Like flagpole sitting, goldfish swallowing, and stuffing as many college kids into a VW bug as possible, it’s something of a fad. Most commonly referred to as the “ice bucket challenge,” this ridiculous excuse for personal exhibitionism actually has roots in a noble cause.
Roots are one thing. Where the branches go is something else.