Let’s try a thought experiment together, just you and me. First, we’ll set the scene. You own a company. A big company with thousands of employees, a budget big enough to choke a team of Clydesdales, and a customer base that numbers in the tens of thousands. Sadly, most of those customers are at least somewhat dissatisfied with the quality of the service your company offers.
And there’s another problem. You don’t actually have enough cash on hand, or credit, to purchase the supplies you need to provide some of the services you’ve advertised to your customers.
Oops. That’s not good.