In the beginning was the word, and the world was Flyer — Wright Flyer, that is.
When one creates a new product and starts to sell it, the product needs a name. Before the Wrights began to build airplanes, they were the manufacturers of bicycles. Among the names of their bicycle products was the “Wright Flyer.”
The Wright brothers would use the name Flyer until 1912, when they advertised their new machines as the “Wright Flyer, 1912 Model.”
In 1913 an ad introduced the Model “E,” a smaller high-performance machine for exhibition work.