Malcom Gladwell, the well known author who possesses both an almost cartoonishly frizzy hair-style and a razor sharp mind, first came to my attention with his blockbuster hit “The Tipping Point.” Released in 2002, Amazon still ranks it high on its best sellers ranking. It held down the position of 533 on that literary hit parade as this week opened, nearly 13 years after its initial publication.
I wish my books sold as well.
In The Tipping Point, Gladwell observes that a magic moment exists in the life of a product or service that suddenly catapults it to the top of the sales charts. There are a variety of reasons for this phenomenon taking place, but in each of the cases he studies, there is a moment, an incident, an occurrence that causes an otherwise pedestrian object to become the instant darling of the consumer.
In short, masses of people suddenly become convinced they must have that product. They must subscribe to that service. Not one more day will pass without that thing, whatever it is, being in their home, their car, or on their feet. The possession of it becomes a social imperative. In other words, the nation cries as one, “I must have it,” and so they buy.
Not for nuthin’, as my New York area friends might say, but have you seen the price of avgas lately?