Now and then I’ll receive a piece of mail that contains a dollar bill. These tend to be from companies that want information from me. You probably get similar mailers arriving at your home or office. Most of us do.
What I find intriguing about these dollars in the mail is that I cannot recall the name of a single company I’ve received one from. I remember the dollar, but only in generic terms. Why they chose to send cash through the mail, or what they hope to impress upon me is a mystery. I simply don’t retain that information because it’s not important to me and they make no attempt to make it important to me. Even though they gave me money I have no recollection of them, no brand loyalty, no sense of purpose or belonging.