Be specific when talking to the press

During a recent newspaper interview about the management of the local airport, the reporter stopped me and asked for clarification. “I’m sorry, “ he said, “What’s an FBO?”

“FBO stands for Fixed Base Operator,” I answered. “The FBO is the primary business on most general aviation airports.” The reporter appeared curious, so I expanded on the concept. “The FBO traditionally provides four core services,” and I ran down the list quickly.

“Can you repeat those services?” the reporter asked.

“Sure,” I said. And this is where I made my mistake. “The FBO typically provides fuel sales, aircraft maintenance, aircraft rentals, and flight training.”

That seems simple enough, doesn’t it? Well it certainly does to you and me. You’re an aviation enthusiast. You know what each of those terms means. Just as I do. Just as I assumed the reporter did. But I was wrong. [Read more...]