Spreading the word

Cirrus Aircraft CEO Brent Wouters is working hard to convince people to take up flying.

In an interview at Wired.com, he says that getting that message out to “the broader community is where the challenge is.” The story notes:

That “broader community” is the vast majority of the public that thinks buying an airline ticket counts as flying. Since launching the SR20, its first FAA certified airplane, more than a decade ago, Cirrus has been driven to demonstrate the usefulness of small aircraft to people who aren’t pilots and don’t use any of the nation’s 5,000-plus local and regional airports.

“The fundamental message we’re trying to get out is whether you’re in business, or an individual, this product changes your life,” Wouters said. “It changes the way you live.”

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