Mid-Continent Instruments changes name

Mid-Continent Instruments has officially changed its name to Mid-Continent Instruments and Avionics.

The new corporate identification better describes the company’s capabilities and underscores its commitment to provide its customer base of general aviation repair facilities with a full range of services supporting avionics systems, instruments and power solutions, company officials said.

Mid-Continent has steadily increased its capacity and involvement in the repair and overhaul of avionics products in recent months. This includes weather radars, navigational and communications systems, and similar products manufactured by Honeywell/Bendix-King and Rockwell Collins, officials noted.

“Our name reflects who we are and what we do,” said Todd Winter, President and CEO of Mid-Continent Instruments and Avionics. “We’ve served as a supplier of instruments and technical support to a lot of general aviation service facilities over the years. In recent months, we have been increasing our avionics repair and overhaul capabilities, and have received very positive feedback from our customers. At the same time, the effects of the economic downturn have forced some customers to curtail their repair and technical bench services or cut back staff. We have been asked to fill this void by offering the same type of reliable support on avionics systems that we provide for instrumentation. When it comes to conveying our commitment to these customers and the expansion of our services, we felt that the best way to do it was to put it right in our name.”

The expansion of the company’s name and services has led to the hiring of a number of avionics technicians, as well as an increase in the number of customer service representatives.

“Rolling out the new Mid-Continent Instruments and Avionics name is no small task,” Winter acknowledged. “We have been working hard to unveil new signage, and put the new brand on our website and collateral materials. We think it’s important because the name really is a reflection of our dedication and commitment. We want to do it right.”

For more information: MCICo.com




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