After more than 30 years, Sun ‘n Fun has a new logo.
The traditional logo with the biplane has been replaced by a logo that incorporates a single-engine, low-wing airplane flying across a setting sun. There’s also a palm tree and the words Lakeland, Florida, “to remind people why Sun ‘n Fun is such a popular destination,” says Donna Gabriel, Sun ‘n Fun’s communications and marketing director.
The changes are designed to emphasize Sun ‘n Fun’s Florida location, adds John Burton, president.
“The Sun ‘n Fun logo has served us well for 32 years,” he said. “This year we’re proud to unveil an updated logo that builds on the tradition of the original by adding a more contemporary look that underscores Sun ‘n Fun’s rich aviation heritage, as well as its proud history here in Lakeland, Polk County and Florida.”
“Not only does Sun ‘n Fun traditionally kick off the flying season, but it also is held during one of the most weather-friendly months in one of the world’s most popular places to visit,” he continued. “The updated logo incorporates all those elements while holding true to the originals. It’s part of our continuing evolution of preparing for the future while honoring our past.”
The event’s logo has gone through several iterations over the years, according to Gabriel. “The logo with the biplane has served us well over the years, but it was time to update it,” she said. “The marketplace has changed and aviation has changed.
“Our organization is inclusive in that we welcome all aviation interests, from homebuilts and hot air balloons to light sport aircraft, warbirds and everything in between,” she continued. “We wanted our logo to reflect that and we feel it does.
“We also want to appeal to a larger audience,” she continued. “We’re a great aviation organization that also happens to be in Florida. There’s a great opportunity for our visitors to come here and enjoy the Florida weather and the palm trees and extend their stay. We’re just an hour from either coast, so visitors can hit the beach or go to Kennedy Space Center easily.”
Approximately 160,000 people attend the week-long Sun ‘n Fun every year. Visitors pump about $30 million into the local economy.
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