It had to happen: The advertising industry finally realized that people flying in planes —whether airliners or their own Cessnas — are captive audiences.
That’s why one advertising agency, London-based Ad-Air, has developed outdoor advertising designed to be viewed from aircraft in flight.
The ads, which are about the size of five NFL football fields, are placed along approaches to key airports around the world.
The first was unveiled in Dubai this fall. More are to follow.
In the United States, target sites include fields on approach to Atlanta’s Hartsfield-Jackson International (ATL), Denver International (DEN), Phoenix Sky Harbor International (PHX), Dallas/Fort Worth International (DFW), Chicago O’Hare International (ORD), Houston’s George Bush International (IAH), Minneapolis-St. Paul International, (MSP), Detroit Metropolitan Wayne County (DTW) and Los Angeles International (LAX).