Flying, the oldest continuously publishing aviation magazine in the United States, has been sold to the U.S. division of Swedish-based Bonnier Group. Flying, originally called Popular Flying, began publishing shortly after Charles Lindbergh’s Atlantic flight in 1927.
Flying is part of a five-title sale by Hachette Filipacchi Media Group, a division of French-based Lagardere. It included two photography magazines, a yachting magazine and one devoted to audio-visual hobbyists, as well as Flying. Terms of the deal were not disclosed, and there was no word on which staff members will stay with the publications.
“These five titles from Hachette fit very well within our growth strategy of adding brands that serve markets with multimedia opportunities,” said Bonnier CEO Terry Snow. Bonnier already owned 49 outdoor sports, travel, hobby and lifestyle magazines before its acquisitions from Hachette.
For information: www.bonniercorp.com
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