Aspen Avionics recently launched an online community where its more than 2,000 customers can post photos and comments about themselves, their airplanes, the installation process and their experiences flying the Evolution Flight Display System.
The Aspen Customer Gallery, located at AspenAvionics.com/customergallery, contains more than 50 profiles of Evolution owners and their aircraft, and is growing rapidly, according to company officials.
Aspen asked pilots to provide information in three areas: a few sentences about themselves and the kind of flying they do; a before-and-after description of their aircraft panels; and their experiences flying with the Evolution Flight Display. Customers were also invited to upload images to the Customer Gallery – of themselves, their aircraft and their panels. Many provided “before” and “after” photos of their panels as well.
“General Aviation is a culture of pilot communities, from type clubs to local ‘alphabet chapters’ to fly-ins,” said John Uczekaj, CEO of Aspen Avionics.
In addition to providing a forum for Aspen pilots to share their experiences, the Customer Gallery also serves as a place where potential customers can read about the real-world flying experience of owners who have installed the Evolution Flight Display into an aircraft just like their own. Customer Gallery postings are grouped by aircraft make and model to make it easy for owners to see how the Evolution will work with their particular aircraft and existing panel, company officials note.
The company decided early on not to edit the customer comments, but rather to post them as they were received, even to the point of leaving spelling, sentence structure and punctuation untouched. Most Aspen pilots are identified by first and last name and registration number of their aircraft, though they also have the option to post anonymously if they choose to do so.
“We want our Customer Gallery to be both genuine and open. We believe there’s nothing more authentic than pilots writing honestly about their flying experiences—and then signing their names to it,” said Brad Hayden, director of marketing.
For more information: AspenAvionics.com.
