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Reaching out to holiday shoppers

By Janice Wood · January 3, 2010 ·

Remos

After a busy month in the Vista Ridge Mall in Dallas, US Aviation sold 170 Discovery Flights, picked up 130 leads on possible partnerships in aircraft ownership and talked extensively to six people who are interested in buying an aircraft, report officials at the company, which is based at Denton Municipal Airport (DTO).

To attract attention at the mall, a crew from US Aviation positioned a Remos GX in one of the busiest hallways the day before Thanksgiving and removed it the day after Christmas. Between one to four people were on location every hour the mall was open.

“What we learned was that many people think about aviation, but fail to act on the impulse,” said Justin Shelley, director of aircraft sales. “By putting an aircraft in their line of sight, they stopped by and engaged in a discussion about licensing or ownership. I expect we’ll convert a couple dozen Discovery Flights into student pilots and we may have a dozen others who wind up in aircraft partnerships or limited flying clubs. And I also think we have a pretty good chance of selling several aircraft to individual owners. We’ll know better in a couple months.”

Shelley noted that many people were surprised to learn that it is possible to earn a Sport Pilot’s license with only 20-25 hours of training. There were quite a few who thought an entry-level license would run over $12,000 and were shocked when they found out that it could be done for about $4,000.

“Reaching out to the public like this really gets people fired up about flying,” said Shelley. “The airport is just too remote to many people and the mall brings aviation right into their daily lives.”

US Aviation has a large professional pilot training program, caters to Sport Pilots, and engages in aircraft sales, maintenance and avionics repairs.

For more information: USAviationGroup.net or 866-383-2484.

About Janice Wood

Janice Wood is editor of General Aviation News.

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