In preparation for its 10-year anniversary next year, the Jacksonville Aviation Authority (JAA) will rename three of the Florida city’s four airports as part of a new branding campaign: Cecil Field will become Cecil Airport, Herlong Airport will become Herlong Recreational Airport, and Craig Airport will be renamed Jacksonville Executive Airport (JAXEX).
The goal of the rebranding effort is to create a consistent brand across the four airports owned and operated by the Authority: Jacksonville International Airport, Cecil Field, Craig Airport and Herlong Airport, according to officials. The rebranding effort will also be used as an opportunity to further educate the public about the distinctive differences between the four airports and the regional impact of the authority.
“The new ‘umbrella style’ logo concept integrates a more recognizable symbol of aviation while adding an element to represent each of the four airports in the system,” JAA Executive Director/CEO Steve Grossman said. “The connection to aviation in the old logo was less obvious and didn’t visually represent a four airport system icon.”
The authority’s new logo system gives each airport its own unique identity while still fitting into a brand hierarchy for the JAA. The new logos include depictions of an airplane to symbolize the authority, and a subtle nod to the bridges in Jacksonville that cross the St. Johns River.
For more information: JAA.aero