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New VP of design at ICON Aircraft

By Janice Wood · February 9, 2011 ·

Klaus Tritschler, former creative director at BMW Group DesignworksUSA, has joined ICON Aircraft as vice president of design.

Before joining ICON, Tritschler was part of the creative leadership at BMW Group DesignworksUSA, voted the most innovative company in design by Fast Company Magazine 2010. As creative director, Tritschler collaborated with some of their largest global transportation design clients, including BMW Motorrad, executive jets and luxury yachts. After spending a year at the BMW headquarters in Munich designing the award-winning F800S and ST, he led his team in developing strategy and quality design solutions resulting in several prestigious design awards from projects such as the Embraer Phenom 100 and 300 jets.

“Since the company’s start, we have been driven to create world-class, inspiring designs,” said Steen Strand, ICON’s co-founder and Chief Operating Officer who also previously led design at the company. “With Klaus on the team we are raising the bar even higher. His passion and deep experience will ensure that the production A5 will be a truly historic aircraft.”

Tritschler will be responsible for ICON’s design direction, from the details of the A5’s interior to the implementation of the company’s brand in its marketing efforts.

He received his Design Diploma from the University of Wuppertal, Germany, in 1993 and began his career at Johnson Controls’ Automotive Division before moving to California in 1994.

The estimated base price of the ICON A5 is $139,000 and orders are now being accepted. Deliveries are scheduled to begin in late 2011. For more information: ICONaircraft.com

About Janice Wood

Janice Wood is editor of General Aviation News.

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