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CAF ‘Don’t Mess with Texas’ ad voted favorite

By Janice Wood · February 22, 2011 ·

After nearly 600,000 total votes cast, Texans have declared the Confederate Air Force, now the Commemorative Air Force, the favorite “Don’t Mess with Texas” TV ad of the past 25 years.

The Texas Department of Transportation celebrated the start of its Don’t Mess with Texas campaign’s silver anniversary with a Celebrity Face-Off. Texans voted in January and February at on a pool of 38 commercials, the first of which aired during the Cotton Bowl in 1986.

“The sheer number of votes in the Face-Off shows Don’t Mess with Texas is adored for its commercials,” said TxDOT Travel Information Division Director Doris Howdeshell. “We launched the Face-Off to get people engaged in litter prevention. I know we can carry this momentum forward and keep litter off our roadways.”

In the winning Don’t Mess with Texas spot, an airplane flies overhead letting Texans know that somebody up there is watching for litterers. You can see the ad here.

“The Commemorative Air Force was founded in Texas over 50 years ago, which makes Texas our home and the Don’t Mess with Texas campaign extremely important to us,” said CAF President/CEO Stephan Brown. “When the Face-Off began, we saw an outpouring of support from our 8,000 members. Getting to the finals and then winning has been great fun for our staff and members. We’re excited that the CAF’s B-17 Sentimental Journey brought it home.”

For more information: CommemorativeAirForce.org or 432-563-1000

About Janice Wood

Janice Wood is editor of General Aviation News.

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