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Here come the big boys

By Dan Johnson · October 11, 2010 ·

Dan Johnson, president of the Light Aircraft Manufacturers Association, is an expert on Light Sport Aircraft.

Perhaps you’ve noticed we have not been reporting market share information as often as we once did. Two reasons: The market has matured, meaning the leaders are distancing themselves from niche producers and the rank positions aren’t moving around as much; and in the economic doldrums, the numbers simply haven’t been changing as quickly.

But since the last report, some action occurred that shines a spotlight on an expected development. The aviation Big Boys are climbing upward. Piper advanced into the #3 spot, pushing also-strong CubCrafters down a notch.

The legacy Florida company is closing on #2 American Legend. Secondly, while still well down the chart, Cessna moved up from #20 to #17 en route toward the top. Based on the company’s reported 1,000-plus orders, it seems only a matter of time before it outruns everyone. Or, will it? Nothing is sure in business (or economies, it appears). And several LSA producers have been nimble, adding new products, building new dealer and flight school networks on a steady pace and, notably, not having to carry old baggage.

Indeed, at least one producer (who must remain nameless) said a post-Oshkosh uptick in orders can very likely be attributed to Cessna’s growing Skycatcher fleet. The theory is that when Cessna (and Cirrus) first announced LSA projects, the existing LSA market benefitted from the validation this represented. Cessna studied long and hard and concluded, “Yes, we are sure a market for a Light-Sport Aircraft exists.” Then quite of bit of time passed and we saw no Skycatchers except as part of the company’s airshow displays. That’s over. Cessna is shipping. This may help other strong players as customers signal growing acceptance of LSA.

Perhaps it’s the impending U.S. elections or a drop in jarring news headlines, or whatever, but the LSA market appears to be showing life, and a good bit of the movement is from those Big Boys in aviation.

For more on Sport Pilot and LSAs: ByDanJohnson.com

About Dan Johnson

For more on Sport Pilot and LSA: ByDanJohnson.com or you can email Dan.

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Comments

  1. Dean Billing says

    October 12, 2010 at 8:22 am

    Pretty ironic that all of those LSA’s except the Cessna are designed with engines that use ethanol free mogas as their recommended fuel, but there are practically no airports in the U.S. with that fuel. Is the LSA industry going to wake up and start supporting mogas infrastructure on our airports before ethanol free fuel completely disappears forcing everyone to use 100 LL which causes much higher maintenance costs for LSAs and adds more lead to the environment?

  2. Russ Sides says

    October 12, 2010 at 6:36 am

    I am a believer in this market, I wish for more people to look at the Rans S-19 (Venterra) a great performing airplane. You can purchase it flyaway from the factory in Hays KN. or as a kit. I flew the plane and was totally impressed, coming from a former Mooney owner, I think that says a lot. I am currently building the airplane from a kit. I am enjoying the journey very much.

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