Abingdon Watches is changing its name to The Abingdon Co., according to Founder and CEO Chelsea Welch, who says that customers are asking for more than watches.
“The company has grown to the point where just offering watches is not enough,” she said. “Our customers want apparel and accessories that compliment their watch and we would be foolish to not listen to them. And when we do come out with new products, we can’t have the company name confusing people.”
The company launched a new website Nov. 1, which allows pilots to purchase products, current customers to find answers to questions they may have, videos that teach people how to use an aviation watch, and more.
