Holland Sheltair Aviation Group, an aviation company offering FBOs, property leasing and facility construction with 40 plus years of experience, has unified all three divisions of the company under one brand, Sheltair. As part of the rebranding effort, the company is unveiling a redesigned logo, as well as a new website.
Previously segmented into three lines of business – Sheltair Aviation Services, Sheltair Aviation Facilities and Holland Builders, Inc. – the new, integrated Sheltair is not only revamping its look, but also overhauling its message, according to company officials.
Jerry Holland, Sheltair CEO, stated, “Our experience in the construction of aviation-related facilities, like FBOs, hangars and on-the-field offices, as well as our background in FBO ownership and airport property leasing is unique in this industry. We are focusing our efforts on making sure that customers and prospects know about our wide range of exclusive capabilities and ensuring that our employees benefit from and are able to articulate these advantages.”
External branding will include an updated Sheltair logo, new company website, new signage for buildings and vehicles, and new print materials for customers. Sheltair’s company history and significant brand recognition influenced the updated logo, which is a more modern evolution of the existing Sheltair logo. The new website combines the three focuses of the company – FBOs, properties and construction – in one site.
Based in Ft. Lauderdale, Florida, the company has a network of 13 FBOs throughout Florida, New York and Georgia, while its properties division and construction division cover 18 airports. Sheltair employs more than 300 people.