Shell Aviation revealed new product packaging for piston engine oils at this year’s Experimental Aircraft Association (EAA) AirVenture Oshkosh.
”The reason for the change of the packaging is simple – we’ve listened to customers and they told us that they wanted our products to stand out and be easy to identify,” said Amjad Shahabuddin, Global Marketing Manager, Shell Aviation Lubricants. “I believe we have really delivered on that while keeping the product names and formulations the same. “
The AeroShell lubricants portfolio’s new look introduces the label with a circular design, Shell red packaging, clear display of product names on labels and each product family given its own color to easily identify the contents while standardizing its packaging sizes, explained Shahabuddin.
The transition will happen globally. New packaging of the piston engine oils started earlier this year and the introduction of the new packaging for turbine engine oils, greases and fluids will occur in the second half of 2014 and into 2015.
I have used aero shell for 35 plus years. I remember the white container then the black container now a red container. During all of these changes I could at least read the container for it’s content, not now. There is 75% on the container that I cannot read being that it is not in English the required language for aviation worldwide. It also states that it is mineral oil, this is what is normally considered break in oil. I think I am going to the gold container exxon, at least I can read about what I am putting into my engine that all that fly in my airplane depend on.
I have used their oils for a long time, they are a good product. My thinking leads me to pricing. My guess is they will have a small price increase associated with the new packaging. Another way to extract cash from the aviation public.
come on Shell. Do you really want me to believe that you changed the packaging only because your customers “wanted” your products to stand out and be easy to identify. I use your products in my Mooney and feel confident it is one of the best oils available. But I never in my entire life went to bed hoping that Shell would change the color of their oil packaging. That marketing statement is so over the top that it makes me wonder what other things you might “market” without a firm basis for it.