”The reason for the change of the packaging is simple – we’ve listened to customers and they told us that they wanted our products to stand out and be easy to identify,” said Amjad Shahabuddin, Global Marketing Manager, Shell Aviation Lubricants. “I believe we have really delivered on that while keeping the product names and formulations the same. “
The AeroShell lubricants portfolio’s new look introduces the label with a circular design, Shell red packaging, clear display of product names on labels and each product family given its own color to easily identify the contents while standardizing its packaging sizes, explained Shahabuddin.
The transition will happen globally. New packaging of the piston engine oils started earlier this year and the introduction of the new packaging for turbine engine oils, greases and fluids will occur in the second half of 2014 and into 2015.