The Aircraft Owners and Pilots Association (AOPA) has updated its brand as part of ongoing efforts to build the pilot community, including a new logo and tag line: “Your freedom to fly.”
“It’s important for an organization like AOPA not to stagnate,” said Mark Baker, AOPA president. “The world we fly in is changing and we need to stay ahead of that change. Much of what we’re doing today, and what we’re planning for the future, revolves around creating an environment that gives people of all ages the opportunity to enjoy aviation and all it has to offer.”
“We want our brand to reflect that forward-looking approach, sense of optimism and pride in belonging to the greatest pilot community in the world,” he concluded.
AOPA should have put this out to its members by giving us a variety of choices and having us vote.
In addition, the original logo should have kept as one of the choices.
As a side note, member vote has been done successfully with paint schemes on sweepstakes AOPA give away airplanes in the past, so why pass up the membership for the logo?
That being said, the new logo lacks luster, creativity and marketing appeal.
Wow!—Block letters—What a creative concept.
Beauty is in the eye of the beholder and to each his own, but for my taste, this so called “update” looks like a throwback from the 1940s
I truly hate to see a great organization such as AOPA fall prey to the US corporate mantra
of fixing that which is not broken…or doesn’t matter. “The world we fly in is changing and we need to stay ahead of that change”. So, a new logo accomplishes this?
What a waste of time and resources.
Great news!! To help “the effort to build the pilot community”, AOPA has changed their logo! This will do great things for general aviation.
It reminds me of, ” My gosh we’ve hit an ICEBURG!, Let’s re-arrange the deck chairs!!!!”