The Aircraft Owners and Pilots Association (AOPA) has updated its brand as part of ongoing efforts to build the pilot community, including a new logo and tag line: “Your freedom to fly.”
“It’s important for an organization like AOPA not to stagnate,” said Mark Baker, AOPA president. “The world we fly in is changing and we need to stay ahead of that change. Much of what we’re doing today, and what we’re planning for the future, revolves around creating an environment that gives people of all ages the opportunity to enjoy aviation and all it has to offer.”
“We want our brand to reflect that forward-looking approach, sense of optimism and pride in belonging to the greatest pilot community in the world,” he concluded.