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On a scale of 1 to 10…

By Jamie Beckett · October 25, 2016 ·

General aviation airports are my happy place. There’s no denying that.

Often I stop into my hangar just to sit peacefully in the usually quiet confines of the non-towered airport environment I call home.

Sometimes a friend drops by to pass the time of day, or share an interesting tidbit of information, or ask for help with something they’re working on. It’s all good. In my experience, a day at the airport almost always provides a worthwhile encounter.

Of course, some of those encounters are less inspirational than others.

If I were to rate those experiences on a scale of 1 to 10, with a 1 being a fatal accident and 10 being a party-like atmosphere filled with friends, food, and drink after a thoroughly enjoyable flight, I can honestly say I’ve seen the full spectrum.

Admittedly, the days I would rate at a 1 are rare, and I spend a good deal of my time trying to make them even more so.

Likewise the 10s are not all that common, but I enjoy them when they happen, and I do my best to encourage those celebrations of this aeronautical lifestyle.

What attracts my attention most, however, is the days that fall on the lower end of the scale, from 2 to 6 perhaps. Those encounters are more common than they should be, and it is with great consternation that I realize you’re probably having similar experiences.

Worse, new aero enthusiasts may well be having these encounters as well, and if they are, I suspect a good percentage of them are being driven away from pursuing their aeronautical dreams by the less than enthusiastic interaction they suffer.

Recently, I made the oh-so-pedestrian call to request a fuel truck motor over and fill the tanks of my little flivver before departing on a flight. Twenty minutes later I was still standing beside my mount waiting for that fuel truck to arrive. That might be understandable if there were other aircraft being fueled at the same time. The wait might even be longer if there were multiple aircraft awaiting fuel, as I was.

Reimagined 152 in flight.
Reimagined 152 in flight.

But there weren’t. It was early morning, but well after the FBO opened for business. The desk was staffed, the ramp was clear, the pattern was empty, yet I found myself twiddling my thumbs for the better part of half an hour as I waited to obtain the go-juice I needed to reach my destination.

When the fuel truck finally arrived the lineman was in a snit.

“Can you top me off?” I asked.

He nodded, in reply.

As he filled the left tank, paying little attention, a geyser of fuel erupted from the filler opening, leaving blue fuel streaming down the back side of my wing.

“I hate 152s,” he grumbled. I held my tongue and wished with all my might he’d finish his task without any additional spillage or verbal venting. He did thankfully. Still, I was relieved when he drove away.

I’d rate that encounter no higher than a 3. Yes, I got the fuel I needed, but it came with a lot of attitude and a completely unwarranted insult. It wasn’t exactly a Ritz Carlton moment in the annals of customer service.

On the other end of the mid-range spectrum is the story printed in the Olean Times Herald about the ferry pilot who stopped into Cattaraugus County-Olean Airport in New York and found the service and atmosphere to be so welcoming and of such high quality, he wrote the mayor a letter to let him know what a gem the local airport was.

I learned of this newspaper story, printed in a paper that’s published 1,200 miles from my home, from my friend Bernie who keeps his C-150 in a hangar near mine. He wandered into my hangar to tell me the story, and to bask in the afterglow of it.

You see, Bernie was at one time associated with that airport. He served on a handful of committees designed to assist the facility, and even from a distance of more than a thousand miles, and years down the road, he still takes personal pride in knowing his former home airport continues to offer such high quality service.

I, on the other hand, have not mentioned my encounter with the lineman to anyone until now. I’m only sharing the story with you as a contrast to what Bernie’s former home field is like. I won’t name the airport where I got level 3 service, because I don’t want to sully the reputation of the place.

There are good people there who have invested their time and money into that facility. They have no control over the surly, disinterested nature of the line staff. They merely have to suffer through the experience, as I do, as you will if you visit. That’s not fair to anyone. It’s just bad business.

On the other hand, Cattaraugus County-Olean Airport is benefiting from some excellent coverage, as well as at least one very impressed customer who isn’t the least bit shy about sharing his impression of what he considers to be excellent service, and my friend who is telling everyone he knows about what a fine, upstanding operation they run at his former home field.

On a scale of 1 to 10, one airport knocked it out of the park in terms of sales, service, marketing, and customer satisfaction. The other one stumbled badly, failing in just about every way possible. One was an 8 or better, the other was a 3, or worse. Ironically, both facilities invested essentially the same number of man hours to the task of serving their customer.

Attitude matters. A smile, a kind word, and a genuine appreciation for your customers costs no more to provide than a snarl, an insult, and a lack of interest. But one will garner repeat business. The other won’t.

About Jamie Beckett

Jamie Beckett is the AOPA Foundation’s High School Aero Club Liaison. A dedicated aviation advocate, you can reach him at: [email protected]

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Comments

  1. Mike Walling says

    October 30, 2016 at 8:46 am

    interesting article – I think you should have informed his boss as it may stop him doing it to others. Sounds like he needs just a little educating….

  2. Ron Hlozansky says

    October 26, 2016 at 6:48 am

    Great article. Got my permit to fly in 1980. It was actually Friday June 13th. Stopped in 1999. Started
    again 4years this month. As stated, some FBOs are great and some just don’t seem to care. Also
    I’m seeing FBOs that are opened 9-5 Monday-Friday and closed on weekends. ????? With some investigation, it seem the ones that are closed are ran by the local municipal. They seem to run them
    just like their other offices. I’m also amazed at all the forgotten aircraft setting on the ramps with flat tires, pealing paint and bugs inside the windshield. Calling the owners and seeing if they want to sell. Sure they do, for the same price they paid for them. Which is 10 times more than they’re worth. Sorry about the rant. I just felt like it.

  3. lindsay petre says

    October 26, 2016 at 6:43 am

    I bet the line guy was having a bad day. As a former line tech, I found fueling one of the easier aspects of the job so I was always happy to do it. Apologies by proxy for your experience!

  4. Sam Hart says

    October 26, 2016 at 6:20 am

    Yesterday I flew into KRZR in Cleveland Tennessee. The FBO there is Crystal Air, inc. I would rate my day there at near the top! $4.00 / gal for full service fuel, plus the use of a nice car for almost half the day. If you are wanting to impress someone with General Aviation, take them there.

  5. Richard says

    October 26, 2016 at 6:19 am

    Sounds to me like the “don’t give a hoot fuelman” needs to be shown the road. Maybe people aren’t complaining about him to the boss.

  6. Brenda Landing says

    October 26, 2016 at 5:49 am

    I too love general aviation! Received my certificate in 1973 at Baker’s Flying Service in KCMO. Also, I know everything about being a FBO. Service has to be premier, smiles are an extra benefit and the cost is not included in my ratings of a good fuel stop.

    It is the little things that make us keep going back to that same FBO for fuel. Every aircraft gets a red carpet sent out to the ramp at time of arrival. Many of my favorite FBO’s have a car available to the pilot for a quick run in town for lunch or an errand.

    Fresh hot coffee, a must! Crisp magazines, clean restrooms and lobby are a plus. I use to sell aviation insurance and tried for two airport appearances a day. What fun! Aviation people are the greatest.

  7. Mike Camelin says

    October 26, 2016 at 5:30 am

    Good article that I will share with our staff. Thanks Jamie!

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