Breitling, the Swiss watch manufacturer, has partnered with professional golfer and pilot Morgan Hoffmann.
Hoffmann most recently placed fourth at the Arnold Palmer Invitational presented by Mastercard and is ranked among the top 100 players in the official world golf ranking.
He grew up in a family of aviators and was inspired by golf legend and avid pilot Arnold Palmer.
Hoffmann received his pilot’s license in 2014, making him a perfect partner for Breitling, company officials noted.. As part of the partnership, Hoffmann’s Piper Lance now bears the Breitling logo and Hoffmann will attend select exclusive events as a guest of Breitling.
“Breitling has long been known as the authentic partner of aviation. We chose to work with Morgan because he shares our passion for aviation,” said Thierry Prissert, Breitling U.S.A. President. “If you watch his game on the golf course the ties between golf and aviation become clear; they both require precision and focus and Morgan demonstrates both when he plays.
“It is so much fun to work with Breitling. Coming from a family of pilots, I grew up loving the brand, and to see how the timepieces evolve as the needs of pilots have changed is very cool,” says Morgan Hoffman, “From the slide rule on the original Navitimer to all of the functions on the Cockpit B50, they design cutting edge, functional timepieces that are ideal for pilots.”
Prior to joining the PGA Tour in 2011, Hoffmann played for Oklahoma State University. As a highly rated amateur, he held the number one spot in the World Amateur Golf Ranking for a time in 2009, and played in that year’s Walker Cup.
Since receiving his pilot’s license, Hoffmann has been known to fly his six seat Piper Lance to get himself to tournaments. To take a break from his rigorous touring schedule, Hoffmann will join the Breitling Jet Team when they are in New York City over the summer, and again in the fall at the National Championship Air Races in Reno.
With deeply-rooted ties to the world of aviation, Breitling commands its own fleet of aircraft, including the Breitling Jet Team, the largest civilian jet team in the world consisting of seven L-39 C Albatros Jets based in Dijon, France. Breitling also flies one of the last airworthy Super Constellations in the world. The rest of the Breitling fleet includes a DC-3, the Breitling Angels, and the Breitling Wingwalkers.