WD-40 Company is introducing its WD-40 Collector’s Can and encouraging fans to share stories and photos of how they’ve used the product over the years to get the job done.
The limited edition Now & Then Twin Pack, which includes an 8-ounce WD-40 Collector’s Can and an 8-ounce WD-40 Smart Straw can, will be available at Walmart and other participating retailers nationwide beginning July 1. The WD-40 Collector’s Can, a fully functional, black-and-yellow version of the spray can, pays homage to a time when WD-40 was used in the aerospace industry under Rocket Chemical Co. in the 1950s. The WD-40 Smart Straw can features the iconic blue-and-yellow packaging and features a permanently attached straw that flips up and down to spray two ways.
“While the Smart Straw represents the latest in WD-40 innovation, the collector’s can represents a rich heritage and America’s love affair with the WD-40 brand,” said Tim Lesmeister, vice president of marketing for WD-40 Company. “The WD-40 Now & Then Twin Pack is a fun, inexpensive and always useful gift. We encourage everyone to pick one up while supplies last, and then share the many ways they’ve used the product over the years.”
WD-40 fans are encouraged to share stories and photos showing how they first used the product in a special section of the WD-40 Fan Club at MyWD40.com. Weekly prizes will be given to those who provide the best photo and story submissions, and fans can also enter to win a $2,500 grand prize.
The WD-40 Fan Club, originally launched in 2000, has more than 120,000 members and enables fans to access free downloads and special offers, receive weekly tips via e-mail and browse a list of more than 2,000 uses for the product. For more information: wd40.com.