Hawker Beechcraft Corp. (HBC) has appointed Mike Haenggi director, Product Marketing. In this role, he will guide the company’s overall product positioning, messaging and tools to market each aircraft in HBC’s product lineup.
Haenggi brings an extensive background in business aviation marketing and product planning to the company. He joins HBC from Pilatus Business Aircraft, where he was vice president of marketing. Prior to that, he served as manager for marketing programs and as a marketing research analyst for Pilatus.
Haenggi has an executive MBA in aerospace business from Embry Riddle Aeronautical University and a bachelor’s in business administration from Metropolitan State University in St. Paul, Minn. He is also a licensed pilot with commercial airplane and instrument flight instructor ratings.
Hawker Beechcraft is a manufacturer of business, special mission and trainer aircraft – designing, marketing and supporting aviation products and services for businesses, governments and individuals worldwide. The company’s headquarters and major facilities are located in Wichita, Kan., with operations in Salina, Kan.; Little Rock, Ark.; Chester, England, U.K.; and Chihuahua, Mexico. The company has a global network of more than 100 factory-owned and authorized service centers. For more information: HawkerBeechcraft.com.