Toronto-based Heritage Clothing Company Red Canoe expands into new territory with its 15-item Boeing Heritage Collection, produced in collaboration with The Boeing Company and The Boeing Store.
The Boeing Heritage Collection creates vintage inspired products based on real heritage brands and their stories: from North American Aviation’s P-51 Mustang to the storied history of the iconic Boeing B-17 Bomber, according to Red Canoe officials.
Red Canoe is the first licensed collaborator to gain access to all of Boeing’s historic and acquired marks, including the archival logos of Boeing, North American Aviation (NAA), Douglas Aircraft Co., The Boeing Stearman and many more, says Red Canoe Founder Dax Wilkinson.
“The Boeing team was highly impressed by the design, quality and authenticity of our merchandise — the partnership was a natural fit,” he said. “We were so excited to visit the archives and uncover amazing imagery — from flight manuals to old pins, flags to flight suits — and breathe new life into these symbols.”
Jim Newcomb, Director, Brand Management & Advertising at The Boeing Company says Red Canoe’s Boeing Heritage line has the potential to capture the hearts of an entirely new generation of aviation and fashion enthusiasts: “This line honors the achievements of the hundreds of thousands of men and women who worked for Boeing, North American and Douglas, and who made the game-changing aircraft of their day. All of these companies are part of Boeing now, and they help to make us who we are, so we are proud to see them presented in a way that is authentic, durable and beautiful.”
The heritage line includes aviation kit-style duffel bags, jackets, caps and shirts, and it introduces Red Canoe’s first-ever laptop sleeve.