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Managing and marketing GA airports

By Janice Wood · February 17, 2010 ·

The Transportation Research Board of the National Academies will conduct a web briefing or “webinar” on Tuesday, April 6, from 2: p.m.–4 p.m. EDT that will explore managing and marketing small airports.

The webinar is pegged off two new reports: Guidebook for Managing Small Airports, which is designed to act as a single source of information for airport owners, operators, managers, and policy makers; and Marketing Guidebook for Small Airports, which provides practical information about cost-effective marketing and public relations tools and practices, case study examples, alternative funding sources for marketing airports, and provides marketing plan worksheets.

Panelists will be providing report highlights and case studies from the reports. Audience members will have a chance to ask about their own strategies and receive answers from these experts.

Participants must register at least 24 hours prior to the start of the webinar, according to officials.

For more information: TRB.org

About Janice Wood

Janice Wood is editor of General Aviation News.

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